How Do Gift Cards Work?

Let’s say you buy a packet of 100 gift cards that are customized with your logo and brand. If your average gift card sale is $50, then that’s $5000 in revenue you can generate. If you run at an average of 50% profit margin that is $2500 of pure profit in your pocket.

In many cases, card recipients add their own money at the point-of-sale, which will increase your revenue even more.